SIVAN

Sivan | Founder and CEO radd., a smart technology for automating videos on e-commerce sites | Married + 3 | content marketer | screenplay writer and runner | Northern Israel

Instagram: @sivanbaram & @radd_content_

1) THE BEST THING THAT HAPPENED TO YOU IN THE PAST 12 MONTHS?

This year has been exciting beyond words for me since after 15 years working as a studio owner, independent content marketer, as well as a start-up CMO, and my own previous start-up that failed, my dream of establishing my own start-up is finally coming to life. Also as a mother to two boys and a little girl, It is important for me not only to motivate them to think big but also to show them that big dreams can become a reality and, at the same time remind them that

photo by BARE By Pazit Oz the journey itself is more important

than the end goal. There’s a deeper meaning to business successes when they're shared with these three little charmers.

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2) THE WORST THING THAT HAPPENED TO YOU IN THE PAST 12 MONTHS?

Many many no answers :) I received so many no answers that I lost track :) these answers on the other hand, alongside the inevitable yes answers, give us the boost to keep going.

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3) YOUR BIGGEST WISH FOR THE NEAR FUTURE?

To keep moving forward and growing my start-up, as well as my self as a mother, writer, athlete.

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4) YOUR BIGGEST WORRY FOR THE NEAR FUTURE?

Growing my start-up into a sustainable company while still finding time to do all of the other things I love doing: writing, running and of course spending time with my family and friends.

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5) A CONTEMPORARY WOMAN YOU CURRENTLY ADMIRE?

I admire brave artists such as Lenna Dunham, Phoebe Wallar bridge and Eliza Schlenzibger.

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6) A ONE-SENTENCE MESSAGE TO OTHER WOMEN?

I think the hardest challenge of all is staying highly motivated at every point in time, but finding the means to stay motivated , and inevitably reaching desired goals, makes the journey worth every moment.